1 General Information
2 Server Logs
When visiting our website, our web server, like any other web server, stores standardized information about your device and the browser used in a log file. We process this data in order to analyse errors on our server and attempts at misuse. In detail, the IP address, the specific address of the page visited by you, if applicable the page from which you reached us (link source), the transmitted identification of the browser, as well as system date and time of the page visit are recorded here. We are not able to link this data to a person unless you provide more information about yourself in one of the forms provided. This is the case, for example, if you register for one of our seminars or subscribe to our newsletter. Even in these cases, we store the data in separate systems and only merge them in exceptional cases (attempted misuse). The legal basis for this data processing is our legitimate interest.
3 Technical provisioning - Cookies
„Cookies" are used on our site. These simplify and accelerate the provisioning of your visit to our website or are necessary to enable you to use our website. If you do not wish our website to store cookies on your computer, you can deactivate the cookie feature in your browser settings or adjust the settings so that you are informed when cookies are used on a website.
On our website we use retargeting technology. We use retargeting to categorize website visitors into user groups. Depending on the respective user group, we address website visitors on other websites or in apps with personalized advertising about our products and services. The legal basis for this data processing is our legitimate interest.
We use the following products, which are provided to us by service providers:
4.1 Google AdWords User Lists / Google Dynamic Remarketing
Google AdWords User Lists and Google Dynamic Remarketing are products of Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4. Irland („Google“). Our website uses a pixel, which establishes a direct connection to the Google servers. The Google server receives information about your visit on our website. Google links this information to a unique ID that is stored on your device in the form of a cookie or provided by your device ("advertising ID" on smartphones). If you visit other websites that also use Google AdWords User Lists / Google Dynamic Remarketing this information will also be linked with your unique ID. However, we do not know which other websites you visit.
Further information about managing your privacy at Google can be found at www.google.de/intl/en/policies
We use neXeps, a cookie-based retargeting technology by neXeps GmbH, Erinstraße 18, 44575 Castrop-Rauxel, Germany. With neXeps we collect pseudonymised information about your visit to our website and your interaction with our website for retargeting purposes. Under no circumstances will the pseudonymised data be used by us to personally identify the visitor to the website.
Further information on data protection at neXeps can be found at:
We use Criteo, a cookie-based retargeting technology by Criteo GmbH, Unterer Anger 3, 80331 Munich, Germany, to collect information about the surfing behaviour of website visitors for marketing purposes in pseudonymised form. Criteo can analyse the surfing behaviour and then display targeted product recommendations as a advertising banner when other websites are visited. Under no circumstances will the pseudonymised data be used by us to personally identify the visitor to the website.
For more information on data protection at Criteo, please visit www.criteo.com/privacy/
5 Statistical analysis – tracking
We use tracking technology on our website to measure, evaluate and optimize our website content. To protect our users and partners, we can also identify and defend ourselves against fraud and security risks. The legal basis for this data processing is our legitimate interest.
5.1 Google Analytics / DoubleClick
We use Google Analytics and DoubleClick, web analysis services by Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4 Ireland ("Google"). The protection of your data is important to us, therefore we have configured Google Analytics to use the configuration parameter "anonymizeIp". By this, your IP address will be shortened and never processed fully. We therefore process your personal usage data anonymously in Google Analytics. All other data will only be processed pseudonymised. It is not possible for us to draw any conclusions about your identity.
We use Matomo (formerly Piwik) for web analysis, a service of InnoCraft Ltd, 150 Willis St, 6011 Wellington, New Zealand, NZBN 6106769, ("Matomo") using cookie technology. The protection of your data is important to us, therefore we have additionally configured Matomo in such a way that your IP address is recorded only shortened. We therefore process your personal user data anonymously. It is not possible for us to identify you personally.
We use Quantcast for web analysis, a service of Quantcast International Limited, Beaux Lane House, Lower Mercer Street, 1st Floor, Dublin 2, Ireland ("Quantcast") using cookie technology. Your data will only be processed pseudonymised, it is not possible for us to identify you personally.
We use intelliAd for web analysis, a service of intelliAd Media GmbH, Sendlinger Str. 7, 80331 Munich, Germany ("intelliAd") using cookie technology. Your data will only be processed pseudonymised, it is not possible for us to identify you personally.
5.5 Trusted Shops
We use Trusted Shops Analytics for web analysis, a service of Trusted Shops GmbH, Subbelrather Straße 15c, 50823 Cologne, Germany („Trusted Shops“) using cookie technology. Your data will only be processed pseudonymised, it is not possible for us to identify you personally.
If you have given your consent during the ordering process, Trusted Shops will contact you via email after completion of your order process and enable you to review the ordering process. You can object to the processing of your data for this purpose at any time with effect for the future.
5.6 Affiliate tracking
We place advertisements that are delivered via various online advertising networks. If you reach our website by clicking on an advertisement, we record this for evaluation of the range of our advertisement and for billing with our advertising partners.
You can subscribe to one of our newsletters on our website. If you provide information about yourself on the registration form, this information will only be processed based on your consent. You can revoke your consent at any time with effect for the future.
7 Opt-Out for remarketing and tracking
You may opt-out from the use of retargeting and tracking tools on our website at any time. Please use the following link to do so:
Opt-Out for all remarketing and tracking tools
After clicking the link, we store an opt-out cookie with an unlimited validity on your device. If you use our website with multiple devices you must opt-out from the use of retargeting and tracking tools for each device separately, as we cannot assign multiple devices to individual visitors. After your opt-out, no third party tools will be embedded into our website and these third party providers will not receive data about your visit.
8 Further Information / contact
If you have any further questions, e. g. about data we have stored about you, please do not hesitate to contact us.
G DATA Software AG, G DATA Campus, Königsallee 178, 44799 Bochum, Germany is the controller according to data protection law. Contact requests may be sent via email to firstname.lastname@example.org
Bitkom Servicegesellschaft mbH, Albrechtstraße 10, 10117 Berlin, Germany is our Data Protection Officer. Contact requests may be sent via email to email@example.com